Pizza Hut tasked us to develop a wing eating competition at U.S. military bases to overcome the drudgery of their daily routine. What our team developed was a 360 integrated campaign which has grabbed soldiers attention for 5 straight years. The ongoing campaign has been so successful, it’s increased wing sales by 30%.
We felt that Lowe's was missing an opportunity connecting with the hispanic worker. Our team took the initiative to create a campaign that not only established a newfound loyalty to the brand, it also created a sense of pride through out the hispanic community.
Every year Pizza Hut partners with World Hunger Relief to make a tangible difference in the lives of those in need.
We were tasked to come up a traffic driver for Tricolor dealerships. What we came back with was a custom F-150 giveaway that brought people in by the truckload.
Our team created an unforgettable musical duo named "Antojo con Enojo" to convey that only Snickers could satisfy your mad cravings. The idea was so well-received by Snickers, and fans, that we were quickly asked to extend it to a fully integrated campaign.
Brand awareness campaign for the already iconic Happy Meal that ran in Hispanic communities.
Simple branding ad to help launch Novopelle. The ad was so well-received that the client went ahead and used the creative across all other marketing mediums.
All the ingredients were here: a client, looking for Global impact on a core menu item, and an agency (Mindhandle) with the vision to create an interactive destination for the consumer.
credits: http://www.beccaclason.com - Lettering Artist & Stop- Motion animator
The past few years I've been fortunate enough to Art Direct food shoots for prestigious accounts. From pencil to fruition, making food look tasty is something I enjoy.